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Radio Works replaced C93FM in Dunedin and Invercargill with The Rock and kept C93FM operating in Christchurch but changed its format to Adult Contemporary and launched The Rock on a separate frequency.C93 no longer operates as the station failed to attract new listeners after the format change.Originally, The Rock 93FM was based in the basement of Radio New Zealand Broadcasting House in Hamilton, this headquarters was the studios for ZHFM.The transmitter was originally located on the top of Waikato Hospital.In 1998 The Rock began networking to other regions in the North Island.In 1999, The Rock relocated to Auckland, and began broadcasting there.Later that year, Energy Enterprises and Radio Otago merged to form Radio Works; as a result, the station was networked into the South Island.In Christchurch, Radio Otago had already been operating their own rock station called C93FM and this station was networked to Dunedin and Invercargill, C93FM actually played a Classic rock format similar to Radio Hauraki.
This formed a large part of the entertainment value of the station and one of the early distinguishing features of The Rock.Simon Doull, an ex-New Zealander cricketer, was with The Morning Rumble from 2003 as a sports reader and became a co-host in 2004, but left due to cricket commentary commitments.Special Jimmy (real name Jimmy Pattillo) has also been part of the show.Simon Doull who also spent several years as a co-host, returned in 2015. Until 2011, Paul Ego was part of the show, and initially worked as the show's producer, and in addition to his duties on The Morning Rumble is an accomplished comedian, who fronts comedy TV show 7 Days.Paul left in March 2011, replaced by host of Prime TV's The Crowd Goes Wild, Andrew Mulligan.
The station is targeted exclusively towards males aged 25-44, but in spite of this also has a significant female fan base.